When people think of streaming, especially in India, they tend to think of Netflix, Amazon Prime, Disney+ Hotstar. Hardly anyone thinks or will be aware of Apple TV+. The reason for this is that Apple doesn’t have a large content library, or for most people, it’s an afterthought in the streaming world.
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Apple TV+’s image in the streaming world has changed since last year with Coda, a film streamed on Apple TV+ that won the Best Picture Oscar at the 94th Academy Awards.
Coda, to stream on Apple TV+, has become the first streaming movie to win the Oscar for Best Picture.
Apple TV+ doesn’t have a large content library, but it’s delivering some notable hits.
– Coda’s victory highlights the content strength of Apple TV+.
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As soon as Code won, Apple made a statement saying that it is not just a film. The company said, “Since the launch of Apple TV+ just two years ago, Apple’s series and movies have earned 240 wins and 953 nominations, which is a big deal in itself.
It’s as if the people working on the Apple catalog are aiming to pick and green-light high-brow material. In other words, Apple is spending a lot of money trying to build a stellar content library for Apple TV+. Apple TV+ wants to serve a specific kind of content to the viewer: specially shot, specially crafted, specially acted, specially written, and Code is the perfect example of this.
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But Coda is not unique on Apple TV+. For example, take a look at Tragedy of Macbeth. It features critically acclaimed shows like Ted Lasso, Foundation, For All Mankind, Dickinson, which are also cultural milestones. Also, this year, Severance – a show that is brilliantly presented, brilliantly designed, and interestingly deceptive – could end up as the best TV series of 2022.
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Where Apple is relying on heavy hitters like Mahershala Ali, Denzel Washington, Tom Hanks, Gary Oldman, Samuel L Jackson to offer viewers something that stands out from other streaming services.
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