BenQ, a leading brand in monitor and projector systems, has seen a huge growth in sales in India in 2021. The company is now planning to further expand its footprint in India and to do so, the brand has several new plans for the country.
BenQ India Managing Director Rajeev Singh shares with us the answers to some of the questions we have. Here are some of the highlights and what the company plans for India for the coming days. The brand has confirmed that it will set up a D2C site and also start the local manufacturing of interactive panels within 2022.
How did BenQ perform this year in terms of sales?
2021 has been a year of quantum growth for BenQ in India, with overall revenues increasing by 44% over the previous year. Especially in the LCDM segment, BenQ saw a decline of 30%. The demand for this category is largely responsible for the shift we are seeing in consumer preferences from small to large screens, be it for entertainment, gaming, graphic designing or photo editing.
We are presently the No. 1 27 Inch Monitor brand which is also the fastest growing segment in the Monitor category.
Also, our B2C projector business grew by 100% in 2021. Due to the pandemic, the home projector segment is also growing steadily at 20% year on year. The home projector segment has seen the entrants of 2 new form factors of projectors.
Apart from the phenomenal success over the existing product lines, BenQ also launched some iconic technology last year, such as VC Camera, WIT Lamp with Display Technology that facilitates eye care and germ protection.
Considering that BenQ has been in the industry for over 20 years, what are some of the drastic changes it has seen in display technology?
The technological development regarding display screens has been revolutionary and rapid since the introduction of the traditional TV screen. While initially, only a few had access to the screen (at home), today a consumer has to face at least two-three screens at a time through TV, smart phone/watch and so on.
Display technology for TVs has evolved over time, not only have they reduced in size from the large bulky cathode ray tubes (CRTs) to today’s ultra-slim organic light-emitting diode (OLED) TVs.
With various media platforms producing new content every day, there has been a demand to improve the viewing experience. Including transition from small to large screen, rich ultra-wide display, immersive gaming on curved monitors.