E-commerce site Amazon India has started the festive season with the #Find_Life campaign. About this campaign, Amazon India said that how people come to Amazon.in to find products for all/different moments of their life, how Amazon.in helps them to live life and fulfill their aspirations. helps. Amazon.in today launched a digital campaign to explain what it does.
launch on social platform
The Find_Life campaign featured real customers who were able to find a wide variety of products on Amazon.in, helping them express their feelings, share with family and enjoy life. The first phase of the digital campaign #Find_Life was launched today across all social platforms, with more videos to be introduced in the next two months. The teaser of the campaign can be seen on Amazon India’s YouTube channel.
Ahead of the festive season, the Find_Life campaign features the stories of three real Amazon.in customers. It depicts a beautiful conversation between a young boy’s grandparents and family in Kochi in which he talks about everything from modern gadgets to traditional food.
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To make the story great, the video of the entire campaign was shot with both drone and handheld cameras. This campaign has started from September 2, 2022 through all digital means. The six-week long digital campaign has started with the festive season and will continue till the end of Diwali.