Dating app Tinder fears it will soon have the same fate as Fortnite. Dating app owner Match Group fears that Google may boot Tinder and other dating apps after Google found them to be in violation of Play Store policy.
The Match Group lawsuit states that
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Google’s 30 percent commission on payments made through the Play Store is a controversial policy that the dating app has been accused of not complying with. Match Group isn’t denying the allegations because it doesn’t want to pay that fee, but has been sued by the Google Play Store for not doing so – as did Epic Games, the owner of Fortnite.
Google “illegally monopolised the market for distributing apps” by forcing developers to use its Play Store billing for payments and then demanding a mandatory 30 percent cut on each of them. The lawsuit is reminiscent of several other cases against Alphabet’s Google for its anti-competitive approach in app distribution on the Play Store. Among them is the famous lawsuit from Epic Games.
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“This lawsuit is a measure of last resort.” (“This lawsuit is a measure of last resort,”) “We have, in good faith, attempted to resolve these concerns with Google, but their solicitations and threats have left us no choice.”
What Google is seeking from Match Group amounts to hundreds of millions of dollars in revenue, even though everything is set according to Play Store policy. Match’s leading dating app, Tinder, gives users the option to pay for additional services. Match Group has its own payment system system that Google wants to shut down and replace it with Play Store billing — a move that would reduce the company’s revenue from each transaction by 30 percent.
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Google takes a 30 percent cut from all developers on all payments made through Play Store billing. It clearly mentioned in 2020 that all apps that sell digital goods must use the Play Store’s billing system. Therefore, Google is forcing every Android app that offers in-app purchases for users to pay 30 percent tax.
However, Google reduced its commission to 15 percent for the first $1 million of an app developer on or after March 2021. Talking specifically about Match, most of its apps have been selling services to users for the past decade without paying anything to Google. But even so, Match is accusing Google of “bait and switch tactics”.
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“Like any business, we charge for our services, and like any responsible platform, we protect users from fraud.” It added that their devices help prevent scams and frauds on Android.
