Netflix has taken a big decision. Netflix has said that it will not show ads during children’s movies and shows. A TechCrunch report was the first to make this claim, although it is definitely being said that ads will appear during original shows like Stranger Things, Bridgerton and Squid Game. By the way, Netflix also makes many shows.
Netflix has an ad-based plan
The American Psychological Association and other organizations have demanded that advertisements for children be subject to severe regulations. Analysts estimate that Netflix generates advertising sales of about $4 billion (ie 30 thousand crores) a year, making it one of the leading players in Internet video advertising.
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YouTube has also become increasingly aware of the content being made for children. YouTube has started collecting information related to children. Apart from this, YouTube is also taking consent from the parents of the children for the content. In 2019, the US Federal Trade Commission (FTC) fined YouTube $170 million for collecting personal information about children.
Let us tell you that in June this year, Netflix had said that it is going to introduce some new plans. Which will cost much less. Ads will be shown to customers with these plans. At the same time, Netflix has partnered with Microsoft for an ad-based plan. It is expected that the advertising model of Netflix will be introduced in early 2023, if not by the end of this year.
A few days ago, it was revealed in the news that Netflix is continuously incurring losses, after which the company is now considering an ad-based plan. If we talk about the Indian market, then the hold of Netflix is very weak. In India, Netflix is getting tough competition from platforms like Amazon Prime Video, Disney Plus Hotstar, Zee5. Because of which Netflix is considering it.
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