During the massive rise in popularity of short-format videos about two years ago, shorts were meant as a way for YouTube to compete with the reels of TikTok and Instagram. However, not being able to generate revenue, short videos only serve as short clips for creators to attract viewers to their channels and larger videos.
YouTube shorts have gained significant momentum over the past year
A Bloomberg report reported that YouTube’s shorts have gained significant momentum over the past year. After which Google is now experimenting with ads on the platform. You’re likely to initially see app-install ads and other promotions, according to Google. “While it’s still early days, we’re encouraged by the response and results from early advertisers,” Google Chief Business Officer Philip Schindler said on an investor call.
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Alphabet and Google CEO Sundar Pichai said “Shorts launched in September 2020 to compete with TikTok by offering 15-second video shot on mobile phones, and expanded to the US in March 2021.” .
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The platform now averages over 30 billion daily views, which is four times more than last year., which sounds impressive, but it’s the same given that most shorts are only a few seconds long (60 seconds at most). One can easily see hundred shorts in minutes.
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