New Delhi. Tata Digital launched a super-app ‘Tata New’ which offers multiple rewards along with products and services on a single platform. This is Tata Digital’s first offering that focuses on categories such as grocery, fashion, electronics, travel & hospitality, health & fitness, entertainment and financial services. Tata Sons Chairman N. Chandrasekaran said, “Tata Group is focused on transforming businesses for the digital world and in the consumer context, bringing them together in a unified platform that provides an all-encompassing experience.”
He said, “With Tata New, we are focused on making the lives of Indian consumers easier. A seamless experience and loyalty will be at the heart of Tata New, providing Indian consumers with a powerful ‘One Tata’ experience.” According to Tata Digital CEO Prateek Pal, the app has a consumer base of 120 million users, 2,500 offline stores, as well as an 80 million app footprint across the group’s digital assets.
Pal said, “We have over a dozen category leading consumer brands ranging from electronics, fashion, travel, hospitality, groceries, pharmacy and financial services. We are confident that with Tata New, we will create a very different consumer platform.” Tata New AirAsia India is home to several brands including BigBasket, Croma, IHCL, Cumin, Starbucks, Tata CLIQ, Tata Cliq, Tata Play and Westside. “As more brands and categories are added, the app will continue to grow,” Tata Digital said. “Members earn 5 percent ‘NewCoins’ or more every time they shop, dine, or through Tata New,” Tata Digital said.